Hero

Companion is free. Tools cost money.

Charging for companionship creates trust break and churn risk.

Nura monetizes external capabilities, not emotional dependency.

CTA: See plans

Problem (tie to the WHY)

Subscription models can feel like paying for friendship.

Solution (Nura)

Nura keeps companion free and prices tools with real external cost.

Proof

• Source examples: free companion, $30-50 search tools, $200 agentic tools.
• Source claim: users pay for capabilities, never for friendship.

Objections + rebuttals

• Objection: "Free means no business model."

- Rebuttal: What the critic now sees: pricing aligns cost structure and trust.

FAQ

What is free?

Companion memory and core conversation in the source model.

What is paid?

External API or orchestration capabilities.

Are prices final?

[DATA NEEDED]

CTA section

Start free; upgrade when external tools add value.

Primary CTA: See plans